E-Commerce marketing strategy is a process to drive more traffic to your brand and to convert this traffic into your loyal base by enhancing your brand awareness to a large number of people.

E-Commerce marketing ideas are fluid, and the phenomenon of coevolution occurs between the audience and the brands. So there is always something new that you can do to attract more customers to your brand and get the best ROI rates. Having the right E-Commerce marketing strategies is very important, and it will help you build a better customer base that is loyal to your brand. In this article, we are discussing 12 goal–crushing E-Commerce marketing strategies that will work in 2021.

1. Implement Google Shopping ads – It is one of the very popular strategies. Use Google shopping advertisement on your platform that can provide your users' products that are related to recent Google searches. When these ads are clicked, the user is directly taken to the seller's site. If you are doing this, you can get the audience that is looking for the product that you are providing and will be able to buy the product easily. Ruba Aramouny, the owner and strategic director of Solid Marketing, has recommended using Google shopping ads to get great traffic at the least cost possible. This feature helps the advertisers to advertise products and also introduce newer brands to users with better options. 

2. Utilize Facebook and Instagram Shopping –  You must not leave social media advertising campaigns out of your E-Commerce strategies in 2021. Social selling is a large market for several online retailers. Social shopping is everything about recreating feelings of Discovery and inspiration when a customer is scrolling through social media. Instagram, Facebook and Pinterest are some of the most popular platforms where you can directly sell your products from a social media site. 

3. Invest in Data Feed Management Platforms –  Data and information of your customer are very crucial if you want to create an effective E-Commerce marketing strategy in 2021. You will need to have any data feed management tool like Godatafeed and Datafeedwatch. These are very helpful software as a service platform. You can also have a 360-degree view of your internal product data, and you can get the following features – 

* Approval of product in less time. 

* Checking for feed errors. 

* Automatic feed updates. 

* Optimizing your listings

And so much more.

4. Add Product Structured Markup Language – When you want to reach the top of the game, you will need to have a written structure and language. Your friend will need to start adding structured markup language to your product pages. This can help the search engines to properly position your product, and it also provides a normal understanding of the information given on your page. This also increases the probability of your product page appearing in the search results. 

5. Do Not Ignore Product SEO – Search Engine Optimizations are very important for your product page. You will need to add keywords to your product page in a way that it appears higher in the search. This is a long game, but it is needed to be focused on. You can get a great spot in the search engine if you are investing properly in Search Engine Optimizations. You can start by including a title tag and meta description that has optimized keywords and keyword-rich description.

6. Add Videos to Each of Your Best-Selling Products – Videos can increase the sales of your product enormously If you are using them correctly. Just see the facts they are telling about the use of videos – 

• 89% of video marketers suggest a video for a good ROI.

• 83% of video marketers suggest that it helps them with lead generation.

• 87% of video marketers have increased traffic on their website.

• 80% of video marketers have increase sales.

• 95% of video marketers have planned to increase investment in 2020. 

7. Recover Lost Sales with Abandoned Cart Email Flow – It is a very difficult task to write abandoned cart emails. It may sound desperate, but they are very necessary for the success of any E-Commerce strategy. In place of asking the customers to return and purchase the items they were looking for, you should focus mainly on the issues due to which they are not purchasing and work on those problems. According to the results, it is more successful in asking them that they have left something behind. This helps you in your conversion rate. 

8. Make it Easier to Checkout with One Click – Try to make your checkout process very easy. You need them to have an excellent payment gateway that does not keep them so that they can easily buy and go to their normal life.

9. Sell Your Product on Amazon, eBay, Rakuten, and Others – You will be going to limiting yourself by selling your products on official websites. You need to expand your business, and online platforms are the best way to do it. 

10. Sign up for Review Generators – Consumer reviews are pivotal for your company. You can become famous with positive reviews. However, negative reviews can destroy your brand image. Try to have several good reviews. You can manage your reviews through a different application. 

11. Implement an Affiliate Marketing Campaign –  Just like influencer marketing, you can also use revenue-generating avenues for the E-Commerce branch with the help of affiliate marketing programs. These are Commission based programs where an individual promotes your product and gets Commission for every conversion.

12. Grow e-commerce through Text Messages –This is commonly known as SMS marketing. This is a very quick and reliable tool to get a place in your E-Commerce strategy 2021. It is an advantage because you can send text messages personalized according to your customers, creating the best relationship you can have with clients.

Final Thoughts

These are some of the methods that you need to include in your total E-Commerce marketing strategy in 2021. These will help you expand your business along with a loyal customer base.